Emarat Organizes a “Speed of Trust” Training Course for its Employees
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Emarat Organizes a “Speed of Trust” Training Course for its Employees
Emarat has recently organized a training session for its employees about “speed of trust”, the concept introduced by the author Stephen Covey Junior. The session aimed to identify the principles and frames of trust building in corporations as an economic incentive and a skill that can be learned and measured and could help increase the corporations’ profits, individuals’ credibility and relations’ dynamics.

Mrs. Marwa Ahli, Manager Career Development at Emarat, said that the session was attended by a number of department heads at the Corporation, and focused on trust as the base of work and relationships in the world, as she said “when our trust in others decreases, the financial expense increases while the speed at which work is carried out becomes slower. When trust increases, expenses decrease and the speed gets higher.”

She further added that the session presented the five circles of trust, which interact as follows: Trust in self, based in credibility and measured by answering two questions. These questions are: do I trust myself? Do others trust me?. Credibility can be based on four factors which are: integrity, intentions, capabilities and results.

Trust in relationships correlates with the person’s behavior and the harmony between his actions and behavior. There are 13 ways to enhance trust in human relationships, such as being “transparent” with others and sharing information that can be important to them.

Another circle is the organizational trust that is founded on state of cohesion inside the establishment, reflected in the harmony between the different systems, operations and structures inside the company and their relativity to the company’s values and objectives.

Market trust is another circle that was discussed in the session. Market trust depends on the company’s reputation. For example, seeing a certain company’s logo will remind us of a good experience in dealing with the said company, and this will give us a certain sensation of comfort and trust that will lead us to keep on using and purchasing the services and products provided by this certain company. The final circle of trust is the social trust that depends on the scope of “engagement” provided by the establishment to the community.

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