Emarat
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Bakeria FAQ

Bakeria is a takeaway bakery café concept. The philosophy of Bakeria is to provide a variety of fresh products demanded by the customers at affordable prices.  Bakery products are delivered to the Bakeria sites, either completely finished, par baked frozen, frozen baked unfinished, or as frozen dough.  At Bakeria, coffee and a selection of related beverages under the Café Arabicca brand are also available.  Bakeria’s uniqueness is derived from the wide range of bakery products, some of which are developed specifically for Bakeria and the Coffee Arabicca which is the first local (Gulf Region) brand of coffee.  The main strengths of Bakeria are: large range of fresh bakery items, fresh coffee, and excellent service.

The initial investment for an individual unit ranges from AED 350,000 to AED 500, 000.

Based on the level of support Bakeria provides to its franchisees, the Franchise Fee for a Startup Franchise is AED 80,000.

The continuing services, or “royalty fee,” is 5% of your gross sales and is paid monthly.  This fee entitles you to use the Bakeria trademark, use of distinctive system, marketing assistance, ongoing business development and counseling, and other benefits that come with being a Bakeria franchisee.

Bakeria grants an exclusive territory for a minimum of 5 units.

The Bakeria name and reputation is an important part of our business.  You will spend at least 1% of your gross sales per month on local advertising.  In addition, if we should establish fees for a Marketing Fund, you will be expected to make Marketing Fund contributions of up to 1% of your monthly gross sales.

It is expected that Bakeria will provide franchisees with approximately 30 days of initial training at Bakeria headquarters or at a location designated by Bakeria, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business.  Phase I instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training.  This training will be provided for the franchisee and all shop staff.  On-site training typically takes place when the franchisee commences operations.  An experienced trainer from Bakeria will provide on-site training for a period of 7 days to assist the franchisee in the commencement of operations.

The initial term of the Franchise Agreement is five years from the date the Franchise Agreement is signed.  The franchise is renewable for four additional terms of five years each with no renewal cost from the initial franchise fee, providing you have complied with the provisions of the Franchise Agreement.

Simply complete the Franchise Application Form and return it to us.  Upon receiving the form we will contact you.  If you have any questions, in the meantime, please feel free to call us at:

Bakeria

Emarat

P.O. Box: 9400

Sheikh Zayed Road,

Dubai, UAE

Tel: +9714 343 4444

Fax: +9714 343 3393

Email: franchise@emarat.ae

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