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Franchises FAQ Franchises FAQ
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Franchises FAQ

How to start your franchise journey.


  • Does Emarat franchise the convenience stores inside its service stations?

    All c-stores located in service stations are owned and operated by Emarat. We only franchise stand-alone shops outside service stations. 

  • What franchise models are available?

    Option 1: Freshplus with Bakeria/Cafe Arabicca 

    Option 2: Bakeria/Cafe Arabicca 

    Option 3: Freshplus 

  • What is your criteria for a potential franchisee?

    As a fast-growing business, we are always looking to build new partnerships with ambitious and hardworking potential franchisees. 

  • Do you have any available locations?

    Yes, however, after signing a letter of intent, we will support approved franchisees in their hunt for a location based on their needs and requirements.

  • How long does it take for the shop to open?

    Subject to approvals from the authorities, it typically takes around three to four months to get up and running.

  • How much does a typical shop cost to get up and running?

    Depending on the size of the outlet and its operating costs, the investment capital ranges from around AED 900k to AED 1 million for a 1,000 sq. ft shop for a shop with Freshplus and Bakeria/Café Arabicca. For only a Bakeria/Café Arabicca, the cost is around AED500k – AED600k.  

    This includes shop design, fit-out, equipment, franchise fee, initial stock, licensing, and staff hiring costs. 

  • What is the duration of the franchise contract?

    The initial contract period is for five years, with exactly four consecutive terms of five years and no renewal fee. 

  • How are franchise fees structured?

    Franchise fees are USD 22,000 (AED 80,000) per brand and if you obtain rights for all brands (Freshplus with Bakeria/Café Arabicca), the total franchise fee is USD 33,000 (AED 120,000), The fees must be paid on signing the franchise agreement. 

     

  • How much are the royalty and marketing fees?

    Royalty fees are 2.5% of total sales for Freshplus with a 1% marketing fee. The fee is 5% for Bakeria with 1% marketing fees. All royalty fees are paid monthly on gross sales. 

  • How much does the equipment cost?

    The cost of equipment needed to fit out a Bakeria outlet ranges from AED 200,000 to AED 250,000. Freshplus ranges from AED 300,000 to AED 350,000. 

  • How much is the gross margin and ROI?

    The Freshplus gross margin ranges between 23-25%, Bakeria is fixed at 50%, and Café Arabicca is 70%. ROI is typically between 2.5 to 3 years. 

  • What is the minimum number of locations needed to obtain the franchise in GCC and ME? 

    Approximately 15 locations, however, it depends on the country. 

  • What is the first step towards obtaining a franchise agreement?

    The first step is to fill in a franchise application form which should be submitted by e-mail, after which you may be invited for a meeting with the franchise team to further discuss the franchise process and your application.  

  • What is the target location for a Freshplus/Bakeria shop? 

    Our target locations are retail spaces in the lobbies of commercial complexes, residential buildings, or shopping centers and malls.  

  • What sizes are required for the different models?

    • For Bakeria/Café Arabicca model, 300 sq. ft. up to 600 sq. ft. 
    • For a Freshplus model, 300 sq. ft. up to 600 sq. ft. 
    • For Freshplus/Bakeria model, 600 sq. ft. to 1000 sq. ft. 

  • How do I design the layout and interior of a shop?

    As part of the franchise fees, our design consultant provides you with several design and layout options to choose from.

  • How many staff do I need and what are their salaries?

    We will advise on the number of staff and salary packages, which depends on the number of working hours and number of shifts. 

  • How do I connect with suppliers and vendors?

    You will be put into contact with Emarat network suppliers where you will receive direct deliveries to your shop. You will also benefit from stock at the Emarat cost price. 

  • What are the payment terms with suppliers?

    Most suppliers have payment terms of 30 days for orders above AED 1000/month. For orders less than AED 1000/month, it will be cash on delivery. 

  • How do we introduce new products to the product range?

    We are open to listing new products suggested by franchisees, however, every new product should be approved and listed by Emarat only. 

  • How do I get up and running if I have no previous F&B experience?

    All franchisees and their support teams will receive up to six weeks of intensive training, which includes: Freshplus operations, Bakeria training (product know how, baking methods, display, day-to-day procedures) and Café Arabicca training (coffee preparation, equipment handling, taste consistency).  

    Training also includes IT systems, inventory control, and staff management, covering all aspects of the business/ food/procedures. 

  • What kind of training will my employees receive?

    All employees will be fully trained on Freshplus operations (opening, daily operations, closing, management, merchandising); Bakeria training (product know-how, baking methods, display, day-to-day procedures) and Café Arabicca training (coffee preparation, equipment handling, taste consistency). 

    Employees will also be trained on how to use IT systems, inventory control, staff management and all aspects of the business/food/procedures. This is in addition to continuous refresher training to existing staff on customer service and retail skills.  

  • Will you provide training on how to conduct inventories and stock takes?

    Yes, we provide two inventories and train franchisee staff and will provide ongoing support whenever required. 

  • Will Emarat provide marketing support?

    Yes. We conduct two big promotions every year, in addition to monthly c-store promotions and one Bakeria promotion. We can also participate in any local marketing activity activities carried out by franchisees in their area. 

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